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Winning Strategies for Mobile Marketing
http://bit.ly/11AArnCThere are more than four billion mobile users out there. This makes them just as important as personal computers. When many businesses think of ways to market their products and services, they tend to overlook that fact. Do not allow your business to miss out on the opportunity to connect with more users. These four tips are a good starting point if you want to be more successful.
Design your sites so they can be seen by people that have smaller screens. When creating a mobile website, think about the fact that not everyone has a very large screen. While many people have the newer phones with the huge screens, there are still many users that have smaller ones. You do not want to alienate anyone because of something as simple as the design of you site. Create the site and then have several people test it out and let you know how it works with a smaller screen area.
These days it is hard to find someone that does not know how to download an app. For many mobile phone users, apps are something that they cannot live without. When you create your website, make sure to create a few apps that will make it more interactive for mobile users. They must be relevant to your product or service since it would be counterproductive otherwise. While you may want to charge a fee for the app at a later date, you should offer it free for a while in order to gauge user interest.
When people access websites via their mobile phones, they do not want to wait a long time for every page to load. While speed is important to most users of a website, it is particularly important to those that use mobile phones. This is because most mobile phones aren’t as speedy as a traditional computer. If it takes more than 10-15 seconds for your site to load on a mobile phone, chances are the person who is visiting your site will not be back. Work on having a page load time that is as low as possible.
Most mobile phone users are all about convenience. They do not want to spend all day in order to get what they need. That is why you should keep all of your content brief and to the point. There is no need to be extremely verbose when you can get right to it. This will make a mobile phone user more likely to visit your website in the future.
Becoming familiar with the mobile marketing strategies presented here will put you a step ahead of your competition. While you may already know how to appeal to personal computer users, there tips are a it different. You have to be prepared to do what you need in order to appeal to the largest amount of people. Once you do that, you can guarantee that more people will come to you when they have a need for the type of products and/or services you provide.
Ways To Improve Your Email Marketing Campaign
http://bit.ly/16gFHA4Email marketing is one method of marketing to your customers online. People who use computers have email accounts, and for many, this is their main form of communication with others, whether they are checking their emails on their computers or on their phones. You can take advantage of this opportunity to deliver your marketing message to your target audience. If you want some suggestions on improving your email marketing campaign, read this article for some great suggestions.
The first thing that you have to do is to look for ways to build up your list of email subscribers. Your website should provide a clear and easy way for your visitors to sign up for newsletters. This can be a simple form with just a field for an email address and a button that says “subscribe”. Include a short paragraph describing the benefits that your email updates will offer. Whether your updates will include special discounts or new developments, your description should be compelling enough to motivate your audience to want to get these emails.
The sign up form should be placed in strategic spots on our website. It can be on more than one page. In fact, many businesses like to put up a short form on the right or left margin that repeats throughout all the pages. The reason is that you never know at what point your site visitor decides to subscribe. If you put the sign-up form on each page, you can give him an immediate way to sign up regardless of what page he is viewing. This strategy has proven very effective in capturing subscribers.
Be sure that your visitors understanding that by signing up, they are giving you permission to send emails to them. This is called “opting in”, because they also have the choice to opt-out if they no longer wish to receive it. The process is sometimes a two-step process, in that once the visitor submits his email, he will get an auto-responder from you that includes a link to confirm his wish to sign up. This is to make double sure that permission was given.
Avoid sending your subscribers too many emails because that dilutes the “specialness” of your emails, and they may just skim over them. Make each one special so your audience will look forward to receiving it.
Everyone likes to get special deals. Send exclusive offers to your subscribers to give them reason to continue receiving your emails. Give them incentives to refer their friends to subscribe. This method can expand your subscriber base and give your business more exposure.
If you follow the advice in this article, you can start building up an email marketing campaign that can improve the connection with your customers and keep your business in their radar. Building up a good list of subscribers takes time, so be patient with this process. Track the performance of your campaign and make adjustments to improve the response rate. If you work hard on it, you email marketing campaign can help your business grow.
What Is Mobile Marketing?
http://bit.ly/11l70JOMobile marketing is the new area where online businesses are expanding. It reaches customers on mobile phones, iPods, iPads, Blackberries and all the other mobile devices that are becoming ever-present with people as they go through their day. It is becoming popular because it offers some advantages in advertising. It reaches people while they are on the go, and advertising can be tailored to the moment the customers find themselves in. Whether at home, in transit, at work, on lunch break or at a restaurant, many people are now reachable on their mobile devices. This article will look at some of the advertising and sales opportunities offered by the use of mobile devices.
While once you had to send an email to a desktop computer, located in a fixed place, now you can send an email to a customer’s mobile phone. If he is passing a shoe store, you can send a special offer for shoes at that store. This tailoring to location and a moment of opportunity in time is the unique advantage of mobile marketing. Although not everyone has a mobile phone, they are proliferating, and with them the advertising market grows. Special networks serve to enable you to reach the customer as he moves through his day. A QR (Quick Response) code is needed to transmit to mobile devices. But there are sites online, some of them free, that enable you to develop a QR code for your business. The same search engines used on desktops also work on mobile phones. But their search results for, say, a restaurant vary according to the customer’s location. This makes it possible to offer buying opportunities tailored to the particular area the person is in at the moment, meeting an immediate need.
You can reach customers with text messages on their mobile phones also. Studies have shown that people read their messages more quickly and reliably when it is a text message, than when it is sent as an email or a message left on an answering machine.
Encourage customers to follow you on Twitter and on social media, and offer them special deals if they do. You want to integrate your advertising on all the media: email, website, billboards, print media and mobile phones. But, avoid overdoing your outreach. Don’t send emails so often that they become annoying. Test whether your mobile ad campaigns are effective by logging the responses and seeing whether the results were worth the cost. Target your customers’ individual buying habits.
Studies estimate that 90 percent of U.S. customers are now reachable on a mobile phone, using text messaging. So the advertising potential is clear.
When doing the layout for an ad to be sent to mobile phones, remember that the screen is quite small compared to a desktop monitor, so be sure the ad will be easily readable on a mobile device.
Offer customers an app on their mobile phone for your business.
These tips can get you started thinking about this growing opportunity for your business to advertise on mobile devices and reach customers on the move.
Winning Social Media Marketing Techniques You Can Use
http://bit.ly/16deeiVGiven how much social media is booming in today’s world, it is essential to know how to use to it to make a name for yourself, your website and your products and services. The ideas presented in the following paragraphs can assist you in accomplishing this, as you use this latest Internet development to expand your name and business.
You have to routinely provide content to your social media platforms, but it needs to be good content. Your content can be humorous, so long as it does not offend. What is most useful is educational content. Do not try and sell things to those already following you, but instead provide material that is valuable to them or lets them learn something new.
Put your content up as frequently as you can. There is no need to post something three or four times a day in most cases, but do make sure that you are posting often enough that those who follow you remember that you exist. You want to stay on their radar mentally consistently, but never overwhelm them.
Make sure that your headlines are enticing. They need to grab the reader’s attention so that they are motivated to click on your links and view your content. Still, make sure the headlines are accurate. If they feel defeated, deflated, underwhelmed or cheated after an enticing headline brings them to a piece of content that does not satisfy their expectations, then they might just be so fed up that they wind up cancelling their following of your material.
When you can, have your own followers and readers provide the content. Run joke or story competitions, or have contests for best photos, original or manipulated. Ask questions to get comments going. In the fall or autumn, have fans carve your company logo into pumpkins and use the best photos in a seasonal album. Reward them with a holiday special.
Find blogs that are focused on and within your niche. Keep up with them regularly and comment whenever you can. These are great ways to get your name out there, as well as chances to provide links back to your website and profiles. At the very least, you can make a name for yourself as someone authoritative who is an expert in your niche. That trust building only helps to make more sales.
Everyone loves things that are free. Come with free items or samples of your products and services and routinely give them to someone who follows you. Alternate between free giveaways for thanking loyalty among those that have stayed with you for a while as well as using them to garner new readers and membership among your following.
If you want to keep the business you have and get more, then you have to market via social networking and take benefit from all it has to offer. Try each and every one of these tips and you can keep the majority of your page readers and even get some new ones.
Using Email Marketing To Boost Your Business
http://bit.ly/18xgoinThe vast majority of emails sent every day are actually spam. These are people trying to sell a product by sending ads to people who have not signed up to receive them. This makes it even harder to get attention with your ads. Even just getting people to sign up for an email mailing can be a challenge, and once you get them there you need them to stay. Here’s a few good ways to make your list work for you.
Make sure your emails are not too long winded. The longer your pitch, the less likely people are to actually read it. You want your email to be like a billboard that people see while they are going through their email. Keep your primary message to just a few sentences. Once you have caught their attention you can direct them to your website where they can either make a purchase or learn more.
Learn to edit yourself. Because your message needs to be so short, it needs to be focused as well. Save any side topics for another email. This is not the time to have a casual conversation with your customer. By making sure you edit your emails you can save yourself a lot of wasted time.
Once you have explained to people why they should purchase your product, don’t forget to ask them to buy. This is often called the “call to action” portion of your pitch. Make sure it is clear and easy to understand, You might even want to make it in bold text, or in a slightly larger font. This makes them more likely to make a purchase at that time. If you leave out that step they may forget to make a purchase or have second thoughts. You can increase the urgency by giving them a coupon that expires within a few days.
While a few people can only receive text emails, most can receive anything that is in HTML format. This is the same formatting used in websites, and can display many of the same items. This means that you have a wider variety of text and images available to you. You can use this to make your email look more professional. You can always ask people for their preference when they sign up.
Make sure you take a minute to run a spell check on your email, and read through it to make sure you have used proper grammar. You are representing you business in your email, and poor spelling and grammar mistakes reflects poorly on your business. You want people to believe you put a lot of time and effort into creating this ad for them.
Now that you know how to create an effective email campaign it is time to get started. It will be tougher than other forms of advertising, but it can have a huge payoff. Use these tips to help you find success. As you gain experience, you find yourself getting higher response rates to your email campaigns.
Using Social Networks as a Vehicle to Promote Your Business
http://bit.ly/18wYMDbUsing Social Networks as a Vehicle to Promote Your Business
More than likely your customers are active on social networks. This phenomenon has given rise to new opportunities for some businesses, while others have struggled to adapt to these changes. The advantage of these networks is that you can get started for free. Read the tips in this article to learn how to promote your business using this platform.
Think about what you really know about how social media works. If you have never gotten on board with the social media revolution, now is a good time to create a profile and track down a few friends. You don’t have to be overly active; you just want to see how these sites allow you to interact with other people and businesses. Facebook and Twitter may be the most popular, but there are other networks out there that may be popular with your customers. If you’re not sure where your customers are online, ask a few or even do a short questionnaire with a dollar-off coupon to find out.
Each network has things about it that are unique, but there are common elements to them as well. By tailoring the content for each slightly you can make great posts to each page with a minimal amount of effort. Make the most of the common features to reduce the amount of time you need to spend on each networking site in turn.
Create a branded page on each network your join for your business. By giving each a similar look you can give your customers a consistent image to look for to recognize your brand. Fill out as much of your business profile as possible to give your customers a good idea of who your business is and what it does. Make sure to keep up with updates on every page you’re a member uf.
Link your new social sites on your main page to let visitors know that you are active on social networking. Many blog sites now have tools to let you add your latest Twitter and Facebook posts to your website. You can add your social media sites to your email signature, as well as giving people a link to share each post or even the main page of your website.
Make sure people are rewarded for subscribing to your social media feeds. By sharing valuable tips and tricks as well as promoting your product you can give people a reason to subscribe. Of course, exclusive deals for your Facebook and Twitter followers are a great way to get new sign ups, as well as rewarding those who are already following you. If people have something to gain by following you online they are more likely to do so.
More and more social media is becoming integrated into people’s daily lives. You need to make sure that your business is there for them in their online home. Using social media to interact with customers is a simple, inexpensive way to boost your sales.
Utilize This Advice When Approaching SMS Mobile Marketing
http://bit.ly/18wWp3lSMS mobile marketing is one of the most effective and cost-efficient strategies, and it can work wonders for your business. It fits with the model of this fast-paced world with people who have short attention spans. Continue reading to find a helpful guide, and utilize this advice when approaching SMS mobile marketing to help fuel your business.
Mobile marketing gives you the opportunity to be inside your customer’s pocket at all times. Okay, not really, but do you get the idea? You have access to your customers everywhere they go! However, this doesn’t mean that you abuse this privilege. Sending too many messages to them will irritate them. Also, sending messages at the wrong times will irritate them as well. Make sure you’re always protecting the privilege of interaction with your customers via mobile phones.
Mobile marketing is a great way to quickly release information regarding special deals, promotions, and discounts. You can also dish out new information regarding products, contests, giveaways, and more. This is exciting information to consumers, and it’s precisely the type of information that they want to hear. You can generate excitement quickly and in short order with these kinds of messages. You can integrate mobile marketing in this way with your social media sites and also your email marketing campaign. This bridges the gap between older, more traditional marketing methods and new marketing strategies and techniques.
Another way to grab the attention of your customers is to utilize current events in your messages. Consumers are always interested in the popular happenings of the world, and if you can relate it to your business, it’s a win-win situation for you.
Make sure you’re choosing your words carefully. It’s important that you think of keywords just as you would if you’re designing your site. With your messages being so short, it’s important to realize that the proper keywords grab people’s attentions. Think about it like TV advertising and print advertising. You have to use the right keywords in messages just like people do in slogans and advertisements.
It should now be apparent to you that your messages need to be short and to the point. Make sure you stick to this model, and say what you need to say quickly. People that carry their phones with them aren’t going to want to necessarily read an article when you grab them on the go. Acclimate to mobile marketing!
You need to always give them an easy out if they need a break. This doesn’t mean your mobile marketing campaign will be crippled or short-lived, and this doesn’t mean that they won’t purchase from you again. Make it clear how they can opt out whenever they like. This will make your targeted customers feel comfortable.
Mobile marketing provides a wonderful opportunity to help expand your business in this technologically-advanced world. Remember what you’ve learned in this article, and continue to expand your knowledge about this very cost-efficient and effective field. Get mobile marketing methods and strategies working for you!
Using Email Marketing Strategies to Expand Your Website by Increasing
http://bit.ly/1192Xg0Using Email Marketing Strategies to Expand Your Website by Increasing Customer Viewing
In today’s world, there are many companies that primarily sell their products or services online. Some businesses are completely online. Marketing through email is a great way for a business to expand their audience and strengthen their company. Follow these tips on email marketing to keep your business growing strong.
The first step in email marketing is to expand your client or buyer directory. If you can spread the word amongst your customers and then, if they tell their family and friends, soon you will have a new customer base. Keeping your customer base strong is key to making sure that you have constant business. This will also help bring in new customers which is essential to growing a business.
The second step in email marketing is to make sure that all of your emails are not going into your buyers spam email. If this is happening, you are basically wasting your time sending out those emails. Decrease the chances of this happening by adding a note to your clients’ emails to make sure they add you to their address book, and allow them to unsubscribe from your emails if they want to as well.
Step three in email marketing is to make sure that you have an interesting subject line in your emails to capture and engage your readers. This will prompt them to open and read your email instead of deleting it without reading it. Once they see your catchy subject line, they will be intrigued to read your email and perhaps visit your website.
Step four for success in email marketing is to make your customers want to click on your links. Whether the links are directed to your webpage or to a sale or promotion, the key goal is to make your readers desire or anticipate clicking on the link. This will ensure that your customer will view your website.
The fifth step in email marketing is to keep interest in your emails at a high point. If customers lose interest when receiving your email, they may stop reading them and delete them right off the bat. This is a waste of time. Not only does it waste the time that you took to send them, the customer may feel annoyed that they keep receiving emails from you.
The sixth step in email marketing is to take advantage of any free services available to find out how to track your emails! This can help you figure out if your customers are benefiting from your emails at all. Analyzing your emails will tell you the best way for you to improve in your emails, or it may tell you that no improvement is needed at all.
If you have followed this article, you will know that email marketing can be very successful in increasing your business revenue. Start with these strategies to expand your customer list, make your emails more interesting, and increase website traffic; now sit back and implement these strategies and watch your business grow.
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